Microsoft, the major player in the gaming business, eyes a top game developer company Activision Bizzard which owns the games like The Call of Duty and Candy Crush. The X-Box maker Microsoft offered a $69 billion deal to acquire the popular titles Call of Duty and Candy Crush.
Microsoft responded to CMA’s concern by saying that it would not include the popular titles in the X-Box gaming console.
Microsoft corporate vice-president Rima Alaily said, “The team is committed to providing long-term 100% equal access to Call of Duty to Sony, Nintendo, Steam, and others to preserve the deal’s benefits to game developers and maintain competition in the market.”
The team further said, “the CMA need not worry about the competition as 75% of respondents to the CMA’s public consultation agree this deal is good for competition in UK gaming.”
The Activision team said, ”the findings were provisional, and both the entities would have a chance to agree on this deal, Activision said in a statement.
The Call of Duty maker wrote: “soon, we hope we will be able to help the CMA understand the deal to help the regulator achieve their stated concerns to promote a fair environment in the gaming business and continue innovation.”
The CMA suggested selling one of its biggest assets, “the game title Call of Duty,” instead of signing up for the deal of acquisition.
Microsoft’s rival, Sony, which owns the PlayStation console, is fiercely against the idea of its rival clawing up the creators of all the best games.
Microsoft assures it would not include existing games in its Xbox. Activision Blizzard also owns a mobile game that consistently tops the most-played charts.
The CMA will now consider possible actions, which could include:
- behavioral remedies: to take commitments from Microsoft about how the merged business would operate
- structural remedies: the CMA could block the deal or make Microsoft sell off part of Activision Blizzard.
- Published By Team Australia News